There are three days a year when money is not an issue and students can get their fashion fixes anywhere and everywhere; that’s right, loan day. But for the rest of the year I, along with many students, find myself turning to the more affordable shops for my fast fashion fixes. And for one of these shops, a big change is set to happen very soon.
H&M, one of my favourite value-for-money high street stores (I cannot for the life of me stand Primark, it’s too chaotic) are embracing online shopping as of September.
H&M has long been a favourite for fast fashion fixes, as they are affordable and the clothes are always bang on trend, something which us students love, because who doesn’t want to look good at a price they can afford?
And while I love my shopping splurges, sometimes they just aren’t possible. So on my student budget, I find myself turning to H&M more often. And with online shopping becoming ever more popular, H&M could find themselves being on to a winner.
H&M have long had online shopping available to mainland European countries, especially Scandinavian ones, as it was formed in Sweden, but they have never branched out into the UK. However, with stores such as ASOS and BooHoo being so popular in the UK, they have finally decided to branch out, egged on by the fact that their biggest rival Zara have decided to do the same.
This move will no doubt be popular as I am a fan of online shopping, as is everyone, since we all like to sit in the comfort of our own home (or halls) on a rainy day just clicking and buying. The other great thing about online shopping is that you can sit in your pyjamas and do it, no need to make an effort with your hair and make-up, and no rude shop assistants.
So with all this in mind, September cannot come soon enough because when my loan is nearly all gone from freshers’ and buying more pricey clothes, H&M online will be one of my most clicked websites, after facebook of course.
Written by Nicola Dolan (Manchester Metropolitan University)